Hi, I’m Andrea Antal, a Dubai-based freelance Marketing Consultant and copywriter.
I wasn’t always a freelancer. I am a marketing director and inbound sales and marketing expert with a love of the written word.
Where it all started
Originally from Toronto, Canada, my career began in the hospitality industry, working with a number of globally renowned luxury hospitality providers, including Four Seasons Hotels and Resorts, where I spent over 10 years at both the hotel-level and progressing to corporate marketing on a global scale. The field of hospitality taught me the value and intricacies of stellar customer service, which has always been the cornerstone of my professional life. Without customers, you don’t have a business.
Discovering my true passion
Growing within the hospitality industry enabled me to discover all facets of a truly fascinating field; and while I always imagined a natural progression towards the role of a General Manager of a tropical resort, my innate passion for marketing and public relations quickly launched me towards an inevitable career shift.
Back to school
With my degree and experience in hotel management under my belt, I decided it was time to take my passion seriously. Fortunately, I was already working at Four Seasons’ corporate office in global marketing when I enrolled at the University of Toronto to study Marketing Communications. Being able to simultaneously practice what was being preached proved to be invaluable, and certainly helped me to learn essential life skills, such as time management.
Joining the world of freelance
In 2013, I recognized the opportunity to start my own marketing and PR business when a number of business owners asked me to help them start, boost or save their businesses. I heard their frustrations – they were tired of banking on the empty promises of marketing providers who simply weren’t delivering. Let’s be honest – no one likes feeling like they’ve been duped. I deliver skilled and affordable marketing and copywriting services with unparalleled customer service– and help my clients recognize the importance of and improve their own customers’ journey as well.
Getting boatloads of experience
Marketing is an interesting blend of art and science. There is no hard and fast rule, and certainly no one-size-fits-all approach. Sure, there are a lot of marketing consultants out there who “fake it ’til they make it”. With me by your side, you are guaranteed a unique combination of strategic, editorial and management skills that are needed to be a well-rounded freelancer, specializing in marketing, advertising, organic search engine optimization, copywriting and editorial.
Keeping things fresh
My thirst for knowledge in this creative and evolving field has instilled a dedication to keep my ear to the ground on the latest trends and technologies. In 2016, I achieved my Hubspot certification for Inbound Marketing and Inbound Sales. Aside from my book smarts, it’s my real-world experience over 15+ years that differentiates me from other marketing consultants and copywriters and gives me the ability to:
- Generate succinct, well-organized, creative copy that engages the reader
- Write for all types of businesses: manufacturing, high-tech, professional service, etc.
- Coordinate the details of a project from conception through final production
- Interact successfully with other professionals involved in a project
- Juggle multiple tasks and meet tight deadlines… with a smile
When passion and experience collide
I’m currently based in Dubai, UAE. I work with a wide range of small, medium and large businesses across a number of industries within the UAE and wider GCC, UK, India, Canada, United States, Australia, and beyond. I’m proud to say that many of my clients have been with me for years, coming back over and over for assistance with their marketing as their business grows.
Working on your behalf, I’ll learn about your business, your markets, your customers, your prospects and your competition (keeping all proprietary information confidential, of course). Then, I’ll apply that knowledge to your copywriting or marketing project to deliver results that engage, entertain, retain and influence the consumer at every stage of the journey.
Customer service runs deep
When you hire me, I become an extension of your team. I am driven to help your business succeed. In addition to the benefits of my marketing acumen and business know-how, you can always rely on enthusiastic, personalized service with objective advice when you need it. Your project is important to me, and I look forward to developing a long-term relationship with you as your professional copywriter and marketing consultant.
Want to learn more?
If you’d like to learn more about my experience, testimonials, and other professional information, I invite you to connect with me on LinkedIn. You can also get in touch via my contact page.