Blogs Boost Your SEO
Corporate blogs can help your website gain search engine ranking, which then translates into increased traffic. Adding consistent content through your blog, search engines notice that your site is fresh and informative.
Blog posts also give you the opportunity to use fresh and diverse keywords that will help your prospective customers find you in search engines. For example, If you’re selling antique cars, every post on your site can target the keyword phrase “antique cars” as well as related phrases like “classic cars for sale” and “European classic cars”.
That type of content positions you as the authority on antique cars both to Google and your visitors, and you can link from your blog to related sales pages on your website.