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Andrea's Marketing Blog

Marketing tips and tools for startups and small businesses

3 Tools To Get Found On Instagram

By |August 3rd, 2015|

Who doesn’t love a good hashtag? It helps you get found. But we can all agree that hashtags can sometimes get out of hand. Every social media platform has its own etiquette when it comes to these tags. Some feel that less is more when it comes to the number of hashtags. However, Instagram culture […]

How To Increase Your Search Engine Ranking Using Backlinks

By |July 27th, 2015|

The various search engines have different procedures in order to establish which website appears higher in the SERPS (search engine ranking pages). Search engines such as Yahoo and Bing still rely mainly on on-page factors such as correct html, meta data and copywriting, however, Google – the search engine heavyweight – places a major emphasis […]

An organized office is a happy office

By |July 19th, 2015|

Some people have an uncanny ability to work harmoniously in utterly chaotic surroundings, with stacks of random papers, office supplies, and general clutter strewn about. For others, however, living or working in such a state of disarray can be a recipe for disaster. People are organizational creatures who are much more effective when their work […]

How to avoid the doom of business blogging

By |July 11th, 2015|

So many companies have visions of grandeur about online marketing, resolving to take their business to the next level by embracing the digital world in all its glory. They’ll buy into the hype of starting a corporate blog, join every single social media platform, spend a ton of money optimizing their website. It’s all so […]

Top Ten Must-Read Social Media Marketing Blogs

By |July 6th, 2015|

The other day, a friend of mine asked me to send her some recommended reading about social media marketing, so I’ve rounded up some of my go-to blog resources that I like to turn to for knowledge and inspiration. If you’ve got a thirst for social media knowledge, I hope you find this list helpful, too!

Amy […]

How to become a social media influencer

By |June 29th, 2015|

As the social media landscape consistently evolves, many marketers are looking for a specific set of golden rules to follow to be successful. Unfortunately, there are no set ‘best practices’ to follow because even best practices have limited shelf lives. There are, however, guidelines. If you want your company to successfully compete in the latest […]

Why you should plan to fail at marketing

By |June 24th, 2015|

Start small with new ideas and methods in marketing so that you can afford to fail and gain knowledge from the experience and then adjust and try again. Effective marketing formulas are usually developed through a combination of planning and experimentation, not just from planning alone. In marketing, you don’t have to feel bad about […]

What you need to know about media buying

By |June 18th, 2015|

Most marketers budget more for print advertising than any other type – the exception being the major national or multinational brands that market largely on television. But for most local and regional advertising, print is probably the most operative all-around marketing medium, although internet advertising has paved the way as a much more efficient, and in […]

3 reasons you should manage your own social media

By |June 7th, 2015|

As a creative copywriter and PR & marketing strategist, I work closely with businesses to enhance their communications and optimize their engagement with their audience.

I recently made the tough but important decision to scale back on my social media services, encouraging companies to bring that aspect of their content marketing in-house.

While social media is certainly […]

5 Tips for Aspiring Freelance Copywriters and Bloggers

By |May 25th, 2015|

Turning any hobby into a career comes with its rewards and challenges. Last week, I had the opportunity to share some tips on becoming a freelance writer with the Students of WMA. Naturally, the list could go on and on, but here are my (current) top five:

1) Create a portfolio.
Your portfolio gives you credibility, illustrates your experience, […]