There’s no question that creating compelling content can be a full-time job, and one that requires skill and savvy. If you’re interested in creating content that will generate traffic to your web site, Quick Sprout has developed a handy 37-point checklist that will help you create great content.
Here are some highlights:
General writing tips
- Use the words “you” and “I” – using the words “you” and “I” within your content will create a feeling of a conversation between you and your readers, which will keep them engaged longer.
- Keep it simple – don’t try to use fancy words within your posts. If a fifth-grader can understand your vocabulary, you’re doing well. Otherwise, you will lose a lot of readers.
- Get to the point – no one likes reading fluff. The quicker you get to the point, the better.
- Use sub-headings – using headings within your post will make content more skimmable.
- Make your headline eye-catching – from creating a sense of urgency to creating curiosity or making a promise, make sure your headline is attractive enough so people will want to read the rest of your content.
B2B writing tips
- Back up your points – stats are everything. If you can’t back up your data, no one will take you seriously. Make sure the sources you are using are credible.
- Showcase your accomplishments – somewhere within your content, or in your author bio box, you need to show off your accomplishments. This will prove that you are an authority, which will help cultivate a following.
- Make your content actionable – people should be able to read your content and know what to do next. From how-to posts to list posts, the more actionable you make your content, the better off you are.
- Use instructional videos and images – in the B2B world, using images or videos that help guide people through the steps they need to take to achieve a certain outcome is an easy way to provide more value.
- Give them more – at the end of your article, consider offering additional resources or guides. For example, having a downloadable PDF or a checklist will help increase the value of your content.
B2C writing tips
- Don’t forget the emotional crack – consumers have a short attention span, much shorter than B2B readers. Keep your substance-filled content short and edgy.
- Be trendy – in the consumer world, trendy content tends to do better than evergreen. Trendy content is typically more socially driven.
- Timing is everything – the quicker you are to break a story, the more readers and traffic you’ll get. Stay on top of Twitter and Google Trends to see what’s hot.
- Visuals are more important than text – consumers prefer visuals (images and videos) over text.
- Connect your content with pop culture – if you can incorporate what’s happening in the world into your content, you’ll get more social shares.
View the full list here
Maybe that’s why whenever I catch a typo in someone else’s marketing I’m suddenly a little bit happier. Sounds a bit cruel, I know, but other people’s mistakes just makes me feel a little less alone in this crazy world.
In all fairness, not all typos carry the same weight of embarrassment. Some errors end up costing companies much more than shame.
Check out these 10 very costly typos
Would you have assumed that small businesses (less than 100 employees) are more at risk for internal fraud than their larger counterparts?
Here are the top 5 fraud risks for small business from Courtenay’s article:
1. False invoicing – most popular with fraudsters is the payment to fictitious suppliers or making payments to valid suppliers but diverting them to the fraudster’s own account.
2. Transferring money by EFT to one’s own account – is on the increase in both small and large businesses as online banking technology is adopted.
3. Cheque fraud – this mostly incorporates writing cheques to cash, or overwriting cheques in the fraudster’s favour. The risk is heightened if the same person who writes cheques also completes bank reconciliations, which in small companies can often be the case.
4. Payroll fraud – especially if there is a poorly segregated, or larger base of between 70 and 100 employees. It’s easier for payments to go undetected if not properly scrutinized by someone other than payroll but with requisite knowledge of the payroll. Overpaying overtime is also a problem, especially in collusion with an employee.
5. Skimming/theft of cash. This happens in businesses with less formal receipting processes (the ability to receive cash without issuing a receipt), or where the receiver can manipulate the debtors’ ledger and apply other receipts to the cash transaction that was misappropriated (also known as lapping).
Read the full article: Top five frauds small businesses face
How would you handle the situation if you caught a colleague engaging in any of the above fraudulent activities?