Business owners are always on the lookout for great (FREE) resources to help them grow, but don’t always have the time to research, read, and sort the wheat from the chaff. Feedspot has done the dirty work for you, ranking thousands of small business blogs from...
Are you a small business owner tackling your own search engine optimization? If so, you obviously appreciate the importance search engine optimization has in helping customers find you online, but as a novice digital marketer who’s faking it ‘til you make it, I’ll bet that your DIY...
Your business card is one of the printed marketing materials you use the most. While your website may be the first encounter people have with your business online, your business card is often the first contact someone has with it in the real world. These days,...
If you own a small businesses, or run a business on a tight budget, the prospect of “advertising” might sound expensive. When advertising goes wrong Perhaps you've never even thought about advertising, or worse, you invested a huge a sum of money and were burned by a failed campaign. If the...
One of the common questions I'm asked is: How much time should I spend on my marketing? The short answer is: You should never stop thinking about marketing. If you own or run a business, you are in the business of marketing. Marketing is THE most important element...
Customer service is important. You know that. But how do you deliver superior customer service that turns your customers into raving fans? I'll tell you! Having worked for/with some of the world’s leading luxury hotels - both at hotel and corporate levels - over the past...
A corporate blog is a fantastic tool for your business because it adds fresh content to your website, which Google loves. It also provides endless link opportunities to help your search engine optimisation strategy. But even more than that, it's a great way to engage your customers by giving them...
Market research is important for any business; an important step many business owners neglect in product or service development. You might think you have an amazing idea for a product or service that's bound to capture the hearts and minds (and wallets) of consumers everywhere,...
“Hey, we need to do some more advertising to get more sales. Maybe we should do some advertising.” “Our competitors are offering coupons. Should we do some coupons, too?” Sound familiar? If you’re in the process of crafting your marketing plan, it’s important to avoid the pitfalls of random...
So, you want to be an entrepreneur! You may have a great idea for a business, or know that you want to break free from the daily humdrum of working to fulfill someone else’s dream. If you’re seriously considering starting your own business, you likely have the...