Who doesn’t love a good hashtag? It helps you get found. But we can all agree that hashtags can sometimes get out of hand. Every social media platform has its own etiquette when it comes to these tags. Some feel that less is more when it comes to the number of hashtags. However, Instagram culture […]
The various search engines have different procedures in order to establish which website appears higher in the SERPS (search engine ranking pages). Search engines such as Yahoo and Bing still rely mainly on on-page factors such as correct html, meta data and copywriting, however, Google – the search engine heavyweight – places a major emphasis […]
Some people have an uncanny ability to work harmoniously in utterly chaotic surroundings, with stacks of random papers, office supplies, and general clutter strewn about. For others, however, living or working in such a state of disarray can be a recipe for disaster. People are organizational creatures who are much more effective when their work […]
Start small with new ideas and methods in marketing so that you can afford to fail and gain knowledge from the experience and then adjust and try again. Effective marketing formulas are usually developed through a combination of planning and experimentation, not just from planning alone. In marketing, you don’t have to feel bad about […]
Turning any hobby into a career comes with its rewards and challenges. Last week, I had the opportunity to share some tips on becoming a freelance writer with the Students of WMA. Naturally, the list could go on and on, but here are my (current) top five:
1) Create a portfolio.
Your portfolio gives you credibility, illustrates your experience, […]