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Andrea's Marketing Blog

Marketing tips and tools for startups and small businesses

How to Increase Profits Without Raising Prices

By |August 12th, 2015|

When you think about profits, it’s natural to assume that your focus should be on your price. But many factors drive your company’s cash flow and profits, not just the list price of your products. Here are some ways to boost profits without raising prices:

Check to see how quickly you’re making collections. Cutting that time […]

Ten Easy Ways To Get More Instagram Followers

By |August 5th, 2015|

If you’re already an Instagram user, you might be excited to discover what more you can learn about it. On the flip side, if you’re not, you might be feeling some pressure to take the plunge and give Instagram a whirl given all the hype since its launch in 2010.

The difference between Instagram and other […]

3 Tools To Get Found On Instagram

By |August 3rd, 2015|

Who doesn’t love a good hashtag? It helps you get found. But we can all agree that hashtags can sometimes get out of hand. Every social media platform has its own etiquette when it comes to these tags. Some feel that less is more when it comes to the number of hashtags. However, Instagram culture […]

How To Increase Your Search Engine Ranking Using Backlinks

By |July 27th, 2015|

The various search engines have different procedures in order to establish which website appears higher in the SERPS (search engine ranking pages). Search engines such as Yahoo and Bing still rely mainly on on-page factors such as correct html, meta data and copywriting, however, Google – the search engine heavyweight – places a major emphasis […]

An organized office is a happy office

By |July 19th, 2015|

Some people have an uncanny ability to work harmoniously in utterly chaotic surroundings, with stacks of random papers, office supplies, and general clutter strewn about. For others, however, living or working in such a state of disarray can be a recipe for disaster. People are organizational creatures who are much more effective when their work […]

How to avoid the doom of business blogging

By |July 11th, 2015|

So many companies have visions of grandeur about online marketing, resolving to take their business to the next level by embracing the digital world in all its glory. They’ll buy into the hype of starting a corporate blog, join every single social media platform, spend a ton of money optimizing their website. It’s all so […]

Top Ten Must-Read Social Media Marketing Blogs

By |July 6th, 2015|

The other day, a friend of mine asked me to send her some recommended reading about social media marketing, so I’ve rounded up some of my go-to blog resources that I like to turn to for knowledge and inspiration. If you’ve got a thirst for social media knowledge, I hope you find this list helpful, too!

Amy […]

How to become a social media influencer

By |June 29th, 2015|

As the social media landscape consistently evolves, many marketers are looking for a specific set of golden rules to follow to be successful. Unfortunately, there are no set ‘best practices’ to follow because even best practices have limited shelf lives. There are, however, guidelines. If you want your company to successfully compete in the latest […]

Why you should plan to fail at marketing

By |June 24th, 2015|

Start small with new ideas and methods in marketing so that you can afford to fail and gain knowledge from the experience and then adjust and try again. Effective marketing formulas are usually developed through a combination of planning and experimentation, not just from planning alone. In marketing, you don’t have to feel bad about […]

What you need to know about media buying

By |June 18th, 2015|

Most marketers budget more for print advertising than any other type – the exception being the major national or multinational brands that market largely on television. But for most local and regional advertising, print is probably the most operative all-around marketing medium, although internet advertising has paved the way as a much more efficient, and in […]