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Andrea's Marketing Blog

Marketing tips and tools for startups and small businesses

How to become a social media influencer

By |June 29th, 2015|

As the social media landscape consistently evolves, many marketers are looking for a specific set of golden rules to follow to be successful. Unfortunately, there are no set ‘best practices’ to follow because even best practices have limited shelf lives. There are, however, guidelines. If you want your company to successfully compete in the latest […]

Why you should plan to fail at marketing

By |June 24th, 2015|

Start small with new ideas and methods in marketing so that you can afford to fail and gain knowledge from the experience and then adjust and try again. Effective marketing formulas are usually developed through a combination of planning and experimentation, not just from planning alone. In marketing, you don’t have to feel bad about […]

What you need to know about media buying

By |June 18th, 2015|

Most marketers budget more for print advertising than any other type – the exception being the major national or multinational brands that market largely on television. But for most local and regional advertising, print is probably the most operative all-around marketing medium, although internet advertising has paved the way as a much more efficient, and in […]

3 reasons you should manage your own social media

By |June 7th, 2015|

As a creative copywriter and PR & marketing strategist, I work closely with businesses to enhance their communications and optimize their engagement with their audience.

I recently made the tough but important decision to scale back on my social media services, encouraging companies to bring that aspect of their content marketing in-house.

While social media is certainly […]

5 Tips for Aspiring Freelance Copywriters and Bloggers

By |May 25th, 2015|

Turning any hobby into a career comes with its rewards and challenges. Last week, I had the opportunity to share some tips on becoming a freelance writer with the Students of WMA. Naturally, the list could go on and on, but here are my (current) top five:

1) Create a portfolio.
Your portfolio gives you credibility, illustrates your experience, […]

Learn how to master the British accent in two minutes

By |April 15th, 2015|

Let’s be honest. We all break out the ol’ British accent every once in a wee while. There’s just something about it that has a touch of, oh, I don’t know, aristocratic je ne sais quoi. Apparently, I like to break out in the occasional French, too.

Lest we digress.

New York-based voice-over and dialect coach, Patricia Fletcher, teaches us how to […]

Shareable marketing stats that are downright pretty

By |April 2nd, 2015|

As a content marketer, I like to try all the new social media platforms in an effort to maintain my game.  With Instagram, however, it was a bit of an enigma as to how I could possibly ‘relate’ to others solely based on images. I followed the trends, posting selfies, OOTDs, every meal I cooked […]

8 inspiring tips to achieve a profitable and sustainable small business

By |April 2nd, 2015|

Getting your small business off the ground is no small feat.

Whether you own a salon or a café, a boutique or a gym, you can never absorb too much inspiration for high-impact and creative ways to market your business without breaking the bank.

As a freelance copywriter, I’ve been fortunate that my customers have found me, but that’s no […]

4 tools to find fake followers and kick ’em to the curb

By |March 31st, 2015|

Back in December 2014, Instagram cracked down on spammers and fake accounts by removing those who didn’t meet up to the company’s community guidelines. Some users were thrilled about the cleanup because it legitimized their followers; while others were outraged as they saw their number of followers plummet (especially those who paid for them).

How exactly […]

How to audit your website for greater search results

By |March 30th, 2015|

Conducting a regular website content audit can greatly impact your ongoing Internet marketing strategy. A proper review of your content will illustrate where and how you can optimize the effectiveness of your website and social media tools in order to boost targeted traffic.

This may seem daunting, but it’s not all doom and gloom! It’ll also […]