As the social media landscape consistently evolves, many marketers are looking for a specific set of golden rules to follow to be successful. Unfortunately, there are no set ‘best practices’ to follow because even best practices have limited shelf lives. There are, however, guidelines. If you want your company to successfully compete in the latest […]
Start small with new ideas and methods in marketing so that you can afford to fail and gain knowledge from the experience and then adjust and try again. Effective marketing formulas are usually developed through a combination of planning and experimentation, not just from planning alone. In marketing, you don’t have to feel bad about […]
Turning any hobby into a career comes with its rewards and challenges. Last week, I had the opportunity to share some tips on becoming a freelance writer with the Students of WMA. Naturally, the list could go on and on, but here are my (current) top five:
1) Create a portfolio.
Your portfolio gives you credibility, illustrates your experience, […]
Let’s be honest. We all break out the ol’ British accent every once in a wee while. There’s just something about it that has a touch of, oh, I don’t know, aristocratic je ne sais quoi. Apparently, I like to break out in the occasional French, too.
Lest we digress.
New York-based voice-over and dialect coach, Patricia Fletcher, teaches us how to […]
Getting your small business off the ground is no small feat.
Whether you own a salon or a café, a boutique or a gym, you can never absorb too much inspiration for high-impact and creative ways to market your business without breaking the bank.
As a freelance copywriter, I’ve been fortunate that my customers have found me, but that’s no […]