Blog | Page 11 of 14 | Andrea Antal Communications
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While there is some truth to the old adage, “you need to spend money to make money,” you don’t need to dump bucket loads on marketing. A heaping spoonful of creativity and a dash of common sense can go a long way in the recipe...

Content marketing is quickly becoming all the rage as the importance to communicate constantly and creatively has reached an all-time high. The combination of great research and writing skills are necessary in order to achieve the best of both worlds, thus forming a valuable hybrid between...

Do you ever feel that your business or industry isn't exciting enough to jump into the world of social media or blogging? You certainly wouldn't be alone. When comparing fashion to oil rigs, travel to insurance, or cuisine to file storage, it appears pretty obvious...

Corporate Social Responsibility was introduced back in the late 60’s-early 70’s as a somewhat self-regulated model for which businesses could comply and monitor their actions, and create a positive social impact outside of what is legally required. This may include initiatives to support the environment,...

When sales are in a slump, one of the most tempting approaches businesses take to increase revenue is to cut prices. If you fall for this tactic, it’s time to realize that you are not only discounting your customer’s appreciation for the value of your...

Many people – especially in public relations – can’t help but cringe when bad corporate communication hits the masses – and boy have there been some doozies. At some point or another, (almost) all corporations suffer from a kerfuffle that lands them in a pit of...

The holistic marketing concept uses a multi-layered approach to develop, design and carry out marketing programs and activities. A total-quality philosophy, it encompasses customer/audience relationship building and maintenance; aligning, motivating and empowering employees; integrating communications for a consistent tone and style of your brand message; and taking...

Individuals and businesses small and large are hastily leaping into the world of social media because they are convinced they cannot exist or succeed in this day and age without incorporating social networking into their lives (and marketing plans). There is constant pressure to get you to...

  Imagine a gorgeous ice cream sundae topped with hot fudge, whipped cream, sprinkles and maraschino cherries. Now replace the ice cream with a big, juicy meatball. The thought is less than savory, isn’t it? That analogy is the premise of meatball marketing, a term coined by American...

Every so often, and at least annually, a digital cleaning blitzkrieg of your marketing content is in order. When you think about how much information you’re sending out and raking in simultaneously, it can be seriously overwhelming when you start looking in hindsight. Let’s face it, even...