Blog | Page 12 of 14 | Andrea Antal Communications
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Susan Gunelius has created a great list of tenets for content marketing that are easy to understand and follow. 1. Be Accessible Don’t publish content and then disappear. Abandoned content won’t deliver the results you want and need. 2. Be Human Leave corporate rhetoric and hard sales pitches out...

Successful online marketing is about more than creating a Facebook page or writing a business blog. Brands need to engage with the right customers online through an effective online content marketing strategy. Content marketing incorporates all forms of content that directly or indirectly promote your business,...

Compelling content can help you attract consumers, increase your brand awareness, endorse your thought leadership and bring more visitors to your website. If you’re in the midst of creating your content marketing plan, take note of the following myths that may prevent you from reaping the...