Blog | Page 13 of 14 | Andrea Antal Communications
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If you have a project but lack the internal resources or expertise, it may be time to consider a freelance copywriter. You may be surprised to learn that the benefits can outweigh the costs and often save a substantial amount of time. SKILL AND PERSPECTIVE Most organizations...

Press releases are vital elements of any public relations strategy. A press release is an official statement issued to newspapers/media giving information on a particular matter. Press releases can announce a range of business news such as scheduled events, awards, accomplishments, new products or services,...

I recently stumbled across a humorous and relatable About.com article, contributed by personal productivity expert and popular workshop leader, Peggy Duncan. The article is a list of email pet peeves that she collected from attendees of her seminars and via her web site. While the post was published back...

Before I get into the meat of this post, I want to wow (or terrify) you with an insightful YouTube video about social media that I recently came across, produced by Erik Qualman. [youtube http://www.youtube.com/watch?v=QUCfFcchw1w] With these staggering social networking stats, can your business afford avoiding the...

My writing general adopts a conversation tone, which, to my benefit, is great for blogging. This means that every once in a while, it’s permissible to break the conventional rules of grammar in order to communicate successfully. The danger with this is when writers - whether trained...

No matter what you write, never lose focus on who you're writing for. Whether your audience comprises employees, prospects, existing customers or shareholders, they need to know what's in it for them.  In order to get them to buy in to what you’re communicating, always highlight the benefits...