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Who doesn’t love a good hashtag? It helps you get found. But we can all agree that hashtags can sometimes get out of hand. Every social media platform has its own etiquette when it comes to these tags. Some feel that less is more when...

Some people have an uncanny ability to work harmoniously in utterly chaotic surroundings, with stacks of random papers, office supplies, and general clutter strewn about. For others, however, living or working in such a state of disarray can be a recipe for disaster. People are...

As the social media landscape consistently evolves, many marketers are looking for a specific set of golden rules to follow to be successful. Unfortunately, there are no set ‘best practices’ to follow because even best practices have limited shelf lives. There are, however, guidelines. If...

Start small with new ideas and methods in marketing so that you can afford to fail and gain knowledge from the experience and then adjust and try again. Effective marketing formulas are usually developed through a combination of planning and experimentation, not just from planning...

Most marketers budget more for print advertising than any other type - the exception being the major national or multinational brands that market largely on television. But for most local and regional advertising, print is probably the most operative all-around marketing medium, although internet advertising has...