Customers Archives | Andrea Antal Communications
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Customers

Market research is important for any business; an important step many business owners neglect in product or service development. You might think you have an amazing idea for a product or service that's bound to capture the hearts and minds (and wallets) of consumers everywhere,...

An important aspect of your customer focus is deciding whether you want to emphasize attracting new customers or retaining and growing existing customers. One or the other may need to dominate your marketing program, or perhaps you need to balance the two. Marketing to new...