Repurpose Existing Content
Do you have existing copy from some of your marketing material that might work well for some of your other corporate literature? With some thoughtful tweaking, you can recycle this content and adapt it for a new purpose. For example, if you have a corporate brochure, the copy can be rewritten for your website by focusing on keywords and shortening paragraphs. Similarly, copy that appears on your website can be tweaked into a persuasive sales letter.
Perhaps you have a product that has multiple applications. With a little creative editing, your valuable content can serve many different purposes.