Face-to-face marketing is a fantastic way to make a special connection with a large number of customers or prospects. Adding this personal, warm and human element to any marketing campaign can take on a number of formats depending on your goals and budget, but they all serve an important and valuable purpose in enabling you and your team to boost awareness and sales.
Depending on your goals, you can leverage face-to-face marketing in many different ways, including:
- A client-appreciation event
- A musical performance
- A weekend retreat or golf tournament for top customers, along with prizes
- A fundraising dinner for an important charity
- A community event, such as a fair or children’s workshop
- An exhibit or hospitality suite at a major trade show for people in your industry
- A workshop in which you share your expertise or solve problems for attendees
- A client advisory board that meets regularly, usually a hosted dinner, in exchange for their input, feedback, and ideas
Seeing is believing!
Does your business sell products? Product demonstrations in your shop, general retail area, or and other consumer-oriented location is a highly persuasive form of promotion. It allows people to see or sample the product in use, adds excitement and entertainment, and allow you to connect directly with your customers. This type of face-to-face marketing is also referred to as field marketing or experiential marketing.
The gift of giving!
People love free stuff, and they’ll remember you for it! Whether you’re offering premium items, promotional items or incentives, this is a great way to entice customers to spread a good word about your business. I’m not talking about bribing your customers, but rather, a gesture. This could be extended into providing giveaways at trade shows, or smaller token items as a thank you for filling out a survey or registration form. This is especially effective if you’re looking to generate leads.
When it comes to face-to-face marketing, there are several options available to you. You might consider planning your own event, exhibiting at or attending industry-related trade shows, conferences or professional groups; or sponsoring a special event for an important cause.
With any face-to-face marketing, you want to make a positive impact that customers and prospects will remember you for.
Let’s talk about how face-to-face marketing can benefit your business!