Landing Page Copywriter

Use Landing Pages to Convert Visitors into Qualified Leads

Today’s search engines are highly sophisticated. And so are consumers. They’re more precise than ever in the keywords they use to search.

With millions of websites in nearly every niche vying for attention, how do you ensure prospective customers will find their way to your website among a sea of competitors? One proven strategy is to create landing pages.

How Visitors Find Your Landing Page

A landing page is any page that gets traffic from anywhere other than the pages of your website.  It’s most commonly associated with search engine results and pay-per-click ads like Google Adwords, which allow you to direct traffic to a specific URL (web address) targeted to those visitors.

Visitors can arrive on your landing page after clicking a link from any online ad, e-mail, social media like Twitter or Facebook, or other type of targeted promotion.

What’s most important is that they took action to qualify themselves as interested in your narrowly focused topic. That’s vertical marketing at its best!

One Goal – Lead Generation

The objective of a landing page is lead generation. You want visitors to contact you for information or give you at least one valuable piece of information – their email address.  That address grants you permission to contact them again, providing an opportunity to eventually convert them into a customer.

Even if you don’t plan on selling a product now, capturing email addresses to develop your database is worthwhile for the future. When you do decide to sell something, you’ll already have a list of qualified prospects.

Want to determine how well your landing page is working? Track your analytics to see how many visitors arrive on your page, how long they stay and how many convert, that is, provide their email address so you can continue marketing to them.

Craft an Irresistible Offer

To obtain that email address and possibly other personal information, you need to offer visitors an incentive, something they want, and it should be related to the subject matter.  Some examples of common enticements are:

  • Reports
  • Whitepapers
  • Ebooks
  • Newsletters
  • Podcasts
  • Checklists
  • Blog subscriptions
  • Webinar registrations
  • Recorded presentations
  • Consultation services
  • Contest entries
  • Free trials
  • E-courses
  • Notification of future product launches
  • Discount coupons

Get Leads, Win Sales

Create compelling landing page content that converts prospects into quality leads.
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