One Goal – Lead Generation
The objective of a landing page is lead generation. You want visitors to contact you for information or give you at least one valuable piece of information – their email address. That address grants you permission to contact them again, providing an opportunity to eventually convert them into a customer.
Even if you don’t plan on selling a product now, capturing email addresses to develop your database is worthwhile for the future. When you do decide to sell something, you’ll already have a list of qualified prospects.
Want to determine how well your landing page is working? Track your analytics to see how many visitors arrive on your page, how long they stay and how many convert, that is, provide their email address so you can continue marketing to them.