Quality Content is Key
By offering news, hints and tips, advice and offers, your newsletter will encourage sales by keeping your company’s name firmly in the minds of your customers.
But to be effective, your newsletter must push all the right buttons – and that’s where I come in with the 4 elements of powerful newsletters:
- Effective subject lines – to increase your open rate and avoid tripping spam filters
- Powerful headings – to encourage your customer to read your newsletter
- Interesting and entertaining content – to add value to your relationship with your customers and promote long-term relationships
- Strong call to action – to encourage your customer to buy, click through to your website, or sign up for a new course (whatever you need)
Not only that, I’ll also make sure your newsletter mimics your voice and style perfectly so it looks as though it was written by you.
Encourage your subscribers to share your newsletter by forwarding it friends. Include links to your profiles on Twitter, LinkedIn, Facebook, Google+ and any other social media on which you participate so your readers can connect with you across multiple platforms.