Press Release Distribution
You can send your press releases to local newspapers and magazines as well as national publications if your news is truly noteworthy. Don’t forget about trade journals for your industry. They often welcome news items.
You’ll also want to send your press releases to any relevant e-newsletters and blogs. These publications have highly targeted distribution lists that can put your company’s name in front of quality prospects.
Some e-newsletters and blogs will charge you a fee, while others are grateful for the free content. If you’re fortunate to come up with a winning subject at the right time, you could even see your press release go viral. Talk about free advertising!
If you have an established mailing list, you’ll be able to distribute press releases yourself. If not, then you may want to rely on a distribution service. An experienced PR professional can help you determine the best distribution channels for maximum exposure of your press release.