Virtual Marketing Director

High-level strategy, clarity & coaching to make your business remarkable.

Wouldn’t it be nice to stop competing on price, build a respected brand, and know exactly what tools and tactics will help you best achieve your business goals without blowing your budget?

You can have it all!

As your Virtual Marketing Director, I’ll meet with you and your team to understand your business, it’s challenges and the opportunities. From there I dive right in to market, employee and customer research to get a holistic view of your company. Based on my learnings I’ll create your Brand Positioning Strategy and Marketing Strategy – focused solely on achieving your goals. Then I help you execute your plans and provide ongoing training & guidance to your team.

If you don’t have time to:

  • Audit and measure your current brand strategy and marketing approach
  • Hone your website, messaging or brand identity
  • Keep up with marketing trends, data and best practices
  • Digest and make decisions about all you’re learning from Google searches, social media, your friends and colleagues
  • Conduct research and browse the web for answers

Or the money to:

  • Retain a full-service marketing or PR agency…

Perhaps on-demand, as-needed expert coaching and advice is a good way to go.

As a marketing coach and consultant I can:

  • Audit what you’re doing and give you a fresh perspective with specific recommendations to improve for better results.
  • Help you fine-tune your messaging, brand identity, website, and content strategy.
  • Give you ongoing, practical advice that you can take realistic action on for ROI.
  • Help you get organized, put structure around your vision, bounce around ideas and crystallize your thinking.
  • Be a resource to your team to answer burning questions or to give advice in areas of marketing where you have little confidence on what direction to take.
  • Give you best practices and ideas current with the times.
  • Review content and/or campaign ideas and provide feedback.
  • Help make sure you’re being realistic about what you want/need to do, and coach you on how to better manage execution and keep your spending down.
  • Give tips for improved marketing organizational design, processes and workflow.

Take your business to where you dream of it being!

Virtual Marketing Director Package Includes:

  • Kick-off meeting: Our introductory meeting helps us get to know each other. It provides insight into your team, your business, your goals, and ultimately, the challenges you’re facing reaching those goals.
  • Market research: I’ll take a look at your competitors and examine your target market in order to get a better understanding of your ideal customer and competitive landscape.
  • Customer insights: I’ll connect with your existing and past customers and prospects to find out why they chose you, why they didn’t, and generally, get some clarity on your audience’s perception of your brand versus the competition.
  • Employee feedback: If necessary, I’ll survey employees to get their impressions and insights about the company.
  • Brand positioning strategy: I’ll create a summary that outlines how your brand is positioned in the market and why your target customers should choose you over other choices available to them.
  • Marketing plan: A thorough plan outlining which strategies, tools and tactics we’ll use to help you reach your annual business goals within your budget.
  • Ongoing execution: I will help you bring the plan to life. Elements may include website design, copywriting, blogging, social media updates, SEO / SEM, email marketing, etc.
  • Measurement: To ensure we’re progressively working towards your goals, I will be measuring and tracking our initiatives and recommending shifts (if required) along the way.
  • Training & Education: Depending on the needs of the team, I’m also vested in making sure your team is capable in maintaining your plan once our retainer has completed. This includes skills training and ongoing education and/or coaching.

Minimum Investment – 12,000 dhs / month
Limited to 4 customers per year. Minimum 6-month retainer.

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