I was diagnosed with ADHD at 45, and I'm the parent of a son with ADHD. I know the relief, the questions, and the frustration that can come with ADHD, and how much changes when someone believes in your potential and gives you room to find what works. That's the coach I want to be for you.
I'm training with the ADD Coach Academy (ADDCA), an internationally recognised ADHD coach training school. Its approach is strengths-based and neurodiversity-affirming, and so is mine. You can read exactly where I am in my training below.
Before coaching, I spent 25 years in communications across the Middle East. I'm Editor-in-Chief of Global Citizen Magazine and founder of The Bully Effect, a UAE initiative for bullying prevention in schools and workplaces. I also write and speak about ADHD and neurodivergence: see writing, media, and speaking.
Why work with an ADHD coach?
- Regular, ongoing support: sessions every week or two, with a check-in in between
- A focus on daily life: mornings, deadlines, work, business, and home, wherever ADHD shows up
- Your goals lead: you choose what we work on; no diagnosis is needed to start
- Lived experience: I have ADHD myself, and I'm the parent of a son with ADHD
- Talents and barriers: we look honestly at what comes easily to you and where you need support
- Someone in your corner: encouragement, honest reflection, and agreed accountability, without judgement
Honest about where I am
I'm currently completing ADDCA's Basic ADHD & Life Coach Training Program. It's an International Coaching Federation (ICF) Level 1 programme and holds a school credential from the Professional Association of ADHD Coaches (PAAC), and it leads to the ADDCA Associate Certified Coach (AACC) credential. Coaching clients is part of the training, so I'm building my coaching hours now. Next, I plan to complete ADDCA's Family-Trained Specialization: an additional 99 hours in the Fundamentals of ADHD Coaching for Families.
I'm sharing this because you deserve to know who you're working with, and because it's true to how I coach. Training isn't where my story starts. I've lived with ADHD all my life, though I only had a name for it at 45. I'm raising a son with ADHD, so I know family life with ADHD from the inside. And I've spent 25 years in communications, helping people put into words what they already sensed but couldn't quite say.
Coaching brings those together. I won't hand you a script or tell you what you should be doing. I'll listen closely, notice what's getting in the way and what's already working, and help you find a way forward that fits your life.
Coaching alongside your clinician
Many clients also see a psychiatrist or psychologist, and the two work well together. Your clinician looks after assessment, diagnosis, medication, and treatment, often in appointments weeks or months apart. A coach works with you in between, in the middle of real life.
- Practical, goal-focused support for everyday life, led by your priorities
- Small, realistic experiments tried between sessions, then reviewed together so you keep what works
- Works with both your talents and your barriers
- Works alongside medication, therapy, and school support
- Helps you prepare for an assessment and make sense of the results
- Turns a doctor's or school's recommendations into daily routines
- Connects you with trusted professionals when another kind of help would serve you better
Diagnosis, therapy, medication advice, or subject tutoring. If any of these would help, I'll suggest trusted professionals, and coaching can run alongside them.
What it feels like to work together
You have room to think
There is time to pause, search for words, and consider something you have never said aloud. You don't have to fill every silence or arrive with a polished explanation.
Your experience is taken seriously
I listen with care, check my understanding, and stay open to your perspective. You can expect respect for your experiences, choices, and capacity to learn.
Thoughtful questions and honest observations
I may notice a change in your energy, a recurring phrase, or a possibility you move past quickly. I may invite you to explore it, while leaving you free to decide what it means.
You choose what comes next
Together, we turn insight into an action, experiment, or decision that feels meaningful and manageable. We agree the support you would find useful and return to what you learned.
Your strengths stay in view
When progress feels slow, I help you notice the effort, resources, and learning that may be harder to see for yourself. Your goals can evolve as your understanding grows.
Your progress matters
Small changes are easy to miss when you're in the middle of things. I'll notice them, name them, and celebrate them with you, then we'll look at what made them possible so you can build on them.
Talents and barriers
Some people find it helpful to think of ADHD as a source of talent and want to build on their strengths. Others have real experience of being disabled by systems, expectations, or tasks that don't fit, and want practical ways around those barriers. Some have tried so many times that it feels pointless to try again. I take each of these seriously, and I won't ask you to adopt anyone else's view. I tend to use the word talent rather than “superpower”.
Talent and difficulty shift with the context and the task, and they can change over time. The same trait can help in one situation and get in the way in another. Together, we get to know both sides: where you're already at your best, what support helps you do more of what matters, and when it makes sense to adapt, delegate, or change the task. Wherever you're starting from, there is room to grow, and you get to decide what that looks like.
Is coaching right for you?
Coaching may be a good fit if you want space to understand yourself more clearly and are open to exploring changes in your everyday life. You don't need a perfectly defined goal. A free discovery call helps us consider what you are looking for and whether working together suits you.